Thread: Toast or not
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Old 09-29-2020, 05:14 PM   #11
doubloon
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Quote:
Originally Posted by ComputerShooter View Post
Pretty good summary of WTF went wrong here: https://seekingalpha.com/article/414...outdoor-brands

Excerpt:
In quotes below may be the summary you're looking for, it's pretty much what every gun board has been complaining about for 10+ years.

It's the natural order of business for big, stodgy and complacent to get squeezed by small, innovative and hungry. It's plainly obvious all the time when you look at the churn in things like computers, electronics, coffee, breakfast foods in general, even pet foods and more.

When B&S gets squeezed enough to no longer be complacent it reacts by gearing up their own "R&D" or buying some of the SIH brands if they have the cash. If big and stodgy doesn't react fast enough their value drops and number vultures try to pick the carcass, sometimes successfully and sometimes not.

Quote:
Originally Posted by Seeking Alpha
... the company did not help themselves by hiring financial managers rather than gun people to run the company.

Immediately following their acquisitions, gun owners quickly noted the significant drop in quality in firearms, especially with well-known brands like Bushmaster and Marlin.

All of this occurred after management put a focus on centralizing production, thus, many brands which were well known for their artisan quality and hand fitting quickly lost that personal touch.

The quality became so bad that Bushmaster's original owner started up a new company, Wyndham Armory and rehired the bulk of the employees who were let go by Bushmaster!
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