Thread: Toast or not
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Old 09-29-2020, 04:55 PM   #10
ComputerShooter
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Pretty good summary of WTF went wrong here: https://seekingalpha.com/article/414...outdoor-brands

Excerpt:

Quote:
While many gun owners will know the story, the majority will likely not.

As investors know, both Vista Outdoor (VSTO) and American Outdoor Brands Company (AOBC) have over the past few years gone on an acquisitions spree in order to form diversified outdoor and shooting sports companies. As novel as the concept is, this was done more than 10 years ago by Stephen Feinberg, the owner and founder of Cerberus Capital.

In 2007, Cerberus started acquiring companies in the highly fragmented firearms industry in order to create "Big Gun," the first $1 billion in sales firearms company. By acquiring many companies and putting them under one umbrella, the idea was that you can unlock value in a combined sale.

Called "Freedom Group," Cerberus acquired the iconic brands such as Bushmaster, Marlin, DPMS, Remington, H&R, Parker, Dakota Arms and Nesika, and also picked up a number of firearms accessories manufacturers such as Advanced Armament Corp. ("AAC"), Stormlake, TimberSmith, and Barnes Bullets.

The company had also acquired terrific firearms manufacturers like Para Ordinance USA in 2012 only to kill the brands a few short years later!
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